Management Information Systems 7th Edition Sousa PDF 11: A Review
Management Information Systems (MIS) is a popular textbook that covers the essential concepts and applications of information systems in business. The 7th edition, written by Kenneth J. Sousa and Effy Oz, has been updated to reflect the latest trends and technologies in the field. In this article, we will review chapter 11 of the book, which focuses on e-commerce and mobile commerce.
E-commerce and mobile commerce are two of the most dynamic and rapidly growing areas of information systems. They enable businesses to reach new markets, improve customer service, reduce costs, and create competitive advantages. Chapter 11 of MIS 7th edition Sousa provides an overview of the concepts, models, strategies, and technologies of e-commerce and mobile commerce. It also discusses the ethical, legal, and security issues related to online transactions.
Some of the topics covered in chapter 11 are:
The evolution and scope of e-commerce and mobile commerce
The business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B) models of e-commerce
The types and benefits of e-commerce websites, such as portals, online retailers, content providers, online marketplaces, social networks, and online communities
The strategies and tools for e-commerce marketing, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and web analytics
The technologies and standards for e-commerce transactions, such as electronic data interchange (EDI), electronic funds transfer (EFT), secure sockets layer (SSL), digital certificates, encryption, digital signatures, and payment systems
The characteristics and applications of mobile commerce, such as location-based services, mobile advertising, mobile payments, mobile banking, mobile gaming, and mobile learning
The ethical, legal, and security challenges of e-commerce and mobile commerce, such as privacy, intellectual property rights, taxation, fraud, cybercrime, phishing, identity theft, and hacking
Chapter 11 of MIS 7th edition Sousa is a comprehensive and informative guide to e-commerce and mobile commerce. It provides relevant examples, case studies, exercises, and questions to help students understand and apply the concepts. It also includes a glossary of key terms and a list of references for further reading. The chapter is suitable for undergraduate or graduate courses in information systems or business administration.
The future of e-commerce and mobile commerce is bright and promising. According to Forbes, the global e-commerce market is expected to total $6.3 trillion in 2023, up from $4.2 trillion in 2020[^1^]. Mobile commerce, which accounts for more than half of e-commerce sales, is projected to grow at a compound annual growth rate (CAGR) of 22.3% from 2019 to 2024[^1^].
Some of the trends that will shape e-commerce and mobile commerce in 2023 and beyond are:
Artificial intelligence (AI) and machine learning (ML) will enhance the customer experience, personalization, recommendation, pricing, inventory management, fraud detection, and chatbot services of e-commerce and mobile commerce platforms
Augmented reality (AR) and virtual reality (VR) will enable customers to try on products, view them in different settings, and interact with them in immersive ways before making a purchase
Blockchain and cryptocurrency will offer more secure, transparent, and decentralized alternatives for e-commerce and mobile commerce transactions, especially for cross-border payments and digital identity verification
Social commerce will leverage the power of social media platforms, such as Facebook, Instagram, TikTok, and Pinterest, to drive online sales, referrals, reviews, and influencer marketing
Live streaming and video commerce will engage customers with real-time demonstrations, tutorials, Q&A sessions, and interactive features that mimic the in-store shopping experience
Green commerce and sustainability will appeal to environmentally conscious customers who prefer eco-friendly products, packaging, delivery methods, and business practices
E-commerce and mobile commerce are transforming the way businesses operate and customers shop. They offer convenience, speed, variety, and affordability to both parties. They also create new opportunities and challenges for information systems professionals who need to design, develop, manage, and secure these platforms. Chapter 11 of MIS 7th edition Sousa equips students with the knowledge and skills to succeed in this dynamic and exciting field. 061ffe29dd